Release Notes Sprint 22 - April 12th 2023

Here are the new additions with this sprint.

Web app

Here are the improvements made to the webapp

ROI now takes halo into account

An improvement in the Optimizer allows a computation of the ROI for TV that now includes the halo (halo ROI was previously 0):

So the tooltip now reflects an overall ROI that includes the halos:

Color changed in the heatmap

And also, an enhanced prototyped heatmap table has been provided in the particular case of 3 indications:

Fixed Spend input in the constraints fields improved

Now inputing same value for MIN and MAX amount constraint properly FREEZES a tactic to the defined amount

Creating a scenario from a "reference"

It is now technically possible to create a scenario, using a "reference" (i.e. another scenario), which will:

• inherit the "reference" name, and "year to optimize" value
• inherit the constraint values from the reference
• ...as well as all other parameters (inflation, growth)

Note in the screenshot below: the ID of the reference passed in the URL, and the name of the reference inherited from the "reference" provided:

Refresh H2'22

• 95% of advancement regarding data automation (a few tactics being validated by business)
• 20% of advancement of the model, as all validated data is required - and then alignment with H1-22 outputs. But model freeze within reach very soon

Fixes done in the Optimizer, visible from the webapp (will be in production by APril 17th)

• Ability to run scenario properly with growth in the baseline when you have a reference budget​
• Ability to download right initiation data for detailing AM​

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