Release Notes Sprint 25 - May 23rd 2023
Here are the additions brought by this sprint.
Link to the DE/DS deck: here and here
Web App
Tornado charts per tactic category
The v2 scenario page now has a tactic category tornado chart (same look&feel as indication level):
Indicator when constraints reached
When a constraint (min or max, or max of response curve) is reached, the indicator now has a black border:
Data Science
The sprint has mainly been about finalizing the H2'22 refresh, including new CBRx calibration.
A study has been carried out in order to compare the performance of the funnel model compared to the direct NBRx model showing they are directionally aligned, and the benefits of the funnel model for tactics such as Linear TV
Data Ingestion
The R12M (aka Q1'23) refresh has been initiated